Corporate crisis management
Exercise Avian Shield

- Client
- A major Australian poultry producer
- Format
- Half-day senior leadership exercise
- Sector
- Corporate · Critical infrastructure
01The situation
For a major food producer, an outbreak is not a single operational problem. Decisions about containment and culling rapidly collide with continuity, reputation, stakeholder expectations and executive governance.
02The brief
Test how the leadership team would manage a fast-moving biological and operational crisis while maintaining business continuity and coordinating decisions across the enterprise.
What was tested
- Executive crisis decision-making
- Business continuity
- Escalation and governance
- Crisis communications
- Organisational coordination
- Decision-making under uncertainty
03How it ran
Capital Shield developed a bespoke avian influenza scenario around this operating environment and deployed it as an intensive half-day leadership exercise.
Participants were confronted with an escalating outbreak in which every decision created consequences elsewhere in the business. Foresight recreated the information pressure surrounding the crisis, while new developments forced leaders to continuously reassess priorities, coordinate their response and communicate upwards to the Board.
The exercise turned an abstract business continuity risk into something the leadership team could experience, interrogate and learn from before facing it for real.
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